The philosophy behind the formulation

Safety and effectiveness are at the heart of all our products. Within these parameters, we always make our formulations as well. The Ecuri Beauty superlash is a great example of this.

Ingredients: Purified water, Sodium chloride, Benzalkonium chloride, Citric acid, Disodium phosphate, Cellulose gum, Keratinocyte Grow factor (kgf),prostaglandin analogue

The Ecuri Beauty eyelash serum formulation contains only 8 ingredients. This choice was made deliberately and carefully because of the specific roles each ingredient plays. By keeping the number of ingredients to a minimum, the chance of side effects is minimized. The more ingredients, the more likely you are to react negatively to a substance.

Also deliberately avoided are certain ingredients that are known to cause side effects such as: glycerin, hydronated castor oil, Propylene glycol, chlorphesin, alcohol,perfume.

The last two ingredients are the power of the eyelash growth stimulating effect.These substances are included in concentrations that can be maximally absorbed with daily application.Thus, the hair growth stimulating properties are optimized and the risk of side effects is minimized.

The formulation can be divided into two groups, namely the hair growth, stimulating ingredients and the supporting ingredients. Together they ensure both the effectiveness and safety of the finished product.

Hair growth stimulating ingredients:

Keratinocyte growth factor (KGF):This is a growth factor that, like a prostaglandin analogue, gives the hair longer to be in the growth phase of the hair growth cycle. Also, it pushes in hairs that are not yet in the growth phase faster so that at the same time more hairs are growing than before.

Prostoglandin analog: A prostaglandin analog is an ingredient that extends the time a hair is in the growth phase. This allows more time for eyelash hairs to grow longer, thicker and darker.

Supporting ingredients:

Citric acid: Used in cosmetics as a skin exfoliant for a fresher and tighter home. It is also an antioxidant that prevents aging of the skin.

Disodium phosophate: Helps stabilize the formulation and increases the shelf life of the serum.

Cellulose gum: Stabilizes the Ecuri formulation and retains moisture in the skin around the eyes

Purified water: Speaks for itself, in this all the ingredients are dissolved and absorbed by the skin.

Sodium chloride: Acts as a binder, thickener and preservative in cosmetics

Benzalkonium chloride: Used to prevent or inhibit the growth and reproduction of microorganisms in cosmetics.

No cosmetic product is immune to side effects or allergic reactions. The Ecuri Beauty eyelash serum is no exception, and we are transparent about that. On average, about 3% of eyelash serum users react negatively to an eyelash serum. In which the following reactions or side effects can occur.

Most common: These are mild side effects that go away on their own upon reducing the dose or discontinuing use. Irritation of the eyes, irritation on the lash line or redness around the eye. This can translate to having red eyes, itchy eyes or sometimes watery eyes.

Reactions that occur very rarely: Swollen eyes/secretion from the eyes: If you get an allergic reaction, stop using the eyelash serum immediately and contact your doctor.

Minimizing side effects or the chance of allegic reaction is something we do together. We provide a clean formulation with minimal chance of side effects. You can safely test your skin's reaction and use the superlash appropriately.

Proper use: Apply the eyelash serum to the upper eyelid margin only. You don't need to apply eyelash serum to your lower eyelid edge. Just blinking is enough to smear enough serum on your lower eyelash hairs. Do not use more than the recommended amount.

Never use more than the recommended dose. 1 per day is really 1 per day. As a manufacturer we listen carefully. If you have any questions or reaction, please stop using immediately and contact us.