Ecuri Superlash : The philosophy behind the formulation

In this blog, we reveal the philosophy behind the formulation of the Ecuri Beauty eyelash serum. We take a close look at each ingredient, discuss its specific function. we also talk about the possible side effects and offer insights on how together we can minimize these side effects.

Key take aways:


  • Ecuri Superlash eyelash serum contains only 8 carefully selected ingredients that ensure maximum hair growth with minimal risk of side effects.
  • The combination of Keratinocyte Growth Factor (KGF) and a prostaglandin analogue prolongs the growth phase of eyelash hairs, resulting in fuller, longer, and darker eyelashes.
  • Ecuri Beauty deliberately avoids irritating substances such as alcohol, perfume, and castor oil to make the serum suitable for sensitive eyes.

De Superlash wimperserum formulering:

Safety and effectiveness are central to all our products. Within these parameters, we also always make our formulations. The Ecuri Beauty superlash is a great example of this.

Ingredients: Purified water, Sodium chloride, Benzalkonium chloride, Citric acid, Disodium phosphate, Cellulose gum, Keratinocyte Grow factor (kgf),prostaglandin analogue

The Ecuri Beauty eyelash serum formula contains only 8 ingredients. This choice has been made deliberately and carefully because of the specific roles that each ingredient fulfills. By limiting the number of ingredients to a minimum, the risk of side effects is minimized. The more ingredients, the greater the chance that you will have a negative reaction to a substance.

Certain ingredients known to cause side effects have also been deliberately avoided, such as glycerine, hydronated castor oil, propylene glycol, chlorphesin, alcohol, and perfume.

The last two ingredients are responsible for the eyelash growth-stimulating effect. These substances are included in concentrations that can be absorbed to the maximum extent possible with daily use. This optimizes the hair growth-promoting properties and minimizes the risk of side effects.

Ingredient list and operation of the Ecuri Beauty superlash

The formulation can be divided into two groups, namely the hair growth, stimulating ingredients and the supporting ingredients. Together they ensure both the effectiveness and safety of the finished product.

Hair growth stimulating ingredients:

Keratinocyte growth factor (KGF):This is a growth factor that, like a prostaglandin analogue, gives the hair longer to be in the growth phase of the hair growth cycle. Also, it pushes in hairs that are not yet in the growth phase faster so that at the same time more hairs are growing than before.

Prostoglandin analog: A prostaglandin analog is an ingredient that extends the time a hair is in the growth phase. This allows more time for eyelash hairs to grow longer, thicker and darker.

Supporting ingredients:

Citric acid: Used in cosmetics as a skin exfoliant for a fresher and tighter home. It is also an antioxidant that prevents aging of the skin.

Disodium phosophate: Helps stabilize the formulation and increases the shelf life of the serum.

Cellulose gum: Stabilizes the Ecuri formulation and retains moisture in the skin around the eyes

Purified water: Speaks for itself, in this all the ingredients are dissolved and absorbed by the skin.

Sodium chloride: Acts as a binder, thickener and preservative in cosmetics

Benzalkonium chloride: Used to prevent or inhibit the growth and reproduction of microorganisms in cosmetics.

Ecuri superlash and side effects

No cosmetic product is immune to side effects or allergic reactions. The Ecuri Beauty eyelash serum is no exception, and we are transparent about that. On average, about 3% of eyelash serum users react negatively to an eyelash serum. In which the following reactions or side effects can occur.

Most common: These are mild side effects that go away on their own upon reducing the dose or discontinuing use. Irritation of the eyes, irritation on the lash line or redness around the eye. This can translate to having red eyes, itchy eyes or sometimes watery eyes.

Reactions that occur very rarely: Swollen eyes/secretion from the eyes: If you get an allergic reaction, stop using the eyelash serum immediately and contact your doctor.

Minimizing side effects or the chance of allegic reaction is something we do together. We provide a clean formulation with minimal chance of side effects. You can safely test your skin's reaction and use the superlash appropriately.

Proper use: Apply the eyelash serum to the upper eyelid margin only. You don't need to apply eyelash serum to your lower eyelid edge. Just blinking is enough to smear enough serum on your lower eyelash hairs. Do not use more than the recommended amount.

Never use more than the recommended dose. 1 per day is really 1 per day. As a manufacturer we listen carefully. If you have any questions or reaction, please stop using immediately and contact us.